Heineken teamed up with uber-experimental dance label The Barong Family, DJ Mike Cervello and acclaimed neuroscientist Dr Daniel Levitin they dared to remix the rules and take the bass drop to a higher level, literally.
Their Bass Drop experiment is the first music festival to be held in zero gravity. They transformed an aeroplane into a pulsating club, with a light show and sound system and flew to 30,000ft above Las Vegas. As the plane dropped to 15,000ft so did the bass, and when the bass dropped so did the dance floor sending the crowd floating and dancing in zero gravity.
Source: Heineken press release